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-rw-r--r--.rubocop.yml3
-rw-r--r--README.md9
-rw-r--r--app/helpers/accounts_helper.rb16
-rw-r--r--app/helpers/application_helper.rb11
-rw-r--r--app/helpers/branding_helper.rb37
-rw-r--r--app/javascript/icons/android-chrome-144x144.pngbin0 -> 6644 bytes
-rw-r--r--app/javascript/icons/android-chrome-192x192.pngbin0 -> 10138 bytes
-rw-r--r--app/javascript/icons/android-chrome-256x256.pngbin0 -> 14194 bytes
-rw-r--r--app/javascript/icons/android-chrome-36x36.pngbin0 -> 1050 bytes
-rw-r--r--app/javascript/icons/android-chrome-384x384.pngbin0 -> 25667 bytes
-rw-r--r--app/javascript/icons/android-chrome-48x48.pngbin0 -> 1468 bytes
-rw-r--r--app/javascript/icons/android-chrome-512x512.pngbin0 -> 39853 bytes
-rw-r--r--app/javascript/icons/android-chrome-72x72.pngbin0 -> 2501 bytes
-rw-r--r--app/javascript/icons/android-chrome-96x96.pngbin0 -> 3713 bytes
-rw-r--r--app/javascript/icons/apple-touch-icon-1024x1024.pngbin0 -> 104580 bytes
-rw-r--r--app/javascript/icons/apple-touch-icon-114x114.pngbin0 -> 4641 bytes
-rw-r--r--app/javascript/icons/apple-touch-icon-120x120.pngbin0 -> 4914 bytes
-rw-r--r--app/javascript/icons/apple-touch-icon-144x144.pngbin0 -> 6644 bytes
-rw-r--r--app/javascript/icons/apple-touch-icon-152x152.pngbin0 -> 7002 bytes
-rw-r--r--app/javascript/icons/apple-touch-icon-167x167.pngbin0 -> 8096 bytes
-rw-r--r--app/javascript/icons/apple-touch-icon-180x180.pngbin0 -> 8947 bytes
-rw-r--r--app/javascript/icons/apple-touch-icon-57x57.pngbin0 -> 1857 bytes
-rw-r--r--app/javascript/icons/apple-touch-icon-60x60.pngbin0 -> 1952 bytes
-rw-r--r--app/javascript/icons/apple-touch-icon-72x72.pngbin0 -> 2501 bytes
-rw-r--r--app/javascript/icons/apple-touch-icon-76x76.pngbin0 -> 2617 bytes
-rw-r--r--app/javascript/icons/favicon-16x16.pngbin0 -> 650 bytes
-rw-r--r--app/javascript/icons/favicon-32x32.pngbin0 -> 1248 bytes
-rw-r--r--app/javascript/icons/favicon-48x48.pngbin0 -> 1798 bytes
-rw-r--r--app/javascript/images/app-icon.svg28
-rw-r--r--app/javascript/images/icon_cached.svg2
-rw-r--r--app/javascript/images/icon_done.svg4
-rw-r--r--app/javascript/images/icon_email.svg4
-rw-r--r--app/javascript/images/icon_file_download.svg4
-rw-r--r--app/javascript/images/icon_flag.svg4
-rw-r--r--app/javascript/images/icon_grade.svg4
-rw-r--r--app/javascript/images/icon_lock_open.svg4
-rw-r--r--app/javascript/images/icon_person_add.svg4
-rw-r--r--app/javascript/images/icon_reply.svg4
-rw-r--r--app/javascript/images/icons/icon_cached.svg1
-rw-r--r--app/javascript/images/icons/icon_done.svg1
-rw-r--r--app/javascript/images/icons/icon_email.svg1
-rw-r--r--app/javascript/images/icons/icon_file_download.svg1
-rw-r--r--app/javascript/images/icons/icon_flag.svg1
-rw-r--r--app/javascript/images/icons/icon_grade.svg1
-rw-r--r--app/javascript/images/icons/icon_lock_open.svg1
-rw-r--r--app/javascript/images/icons/icon_person_add.svg1
-rw-r--r--app/javascript/images/icons/icon_reply.svg1
-rw-r--r--app/javascript/images/logo-symbol-icon.svg2
-rw-r--r--app/javascript/images/logo-symbol-wordmark.svg11
-rw-r--r--app/javascript/images/logo.svg11
-rw-r--r--app/javascript/images/logo_full.svg1
-rw-r--r--app/javascript/images/logo_transparent.svg1
-rw-r--r--app/javascript/images/logo_transparent_white.svg1
-rw-r--r--app/javascript/images/mailer/icon_cached.pngbin423 -> 2014 bytes
-rw-r--r--app/javascript/images/mailer/icon_done.pngbin253 -> 817 bytes
-rw-r--r--app/javascript/images/mailer/icon_email.pngbin387 -> 2120 bytes
-rw-r--r--app/javascript/images/mailer/icon_file_download.pngbin225 -> 813 bytes
-rw-r--r--app/javascript/images/mailer/icon_flag.pngbin0 -> 693 bytes
-rw-r--r--app/javascript/images/mailer/icon_grade.pngbin412 -> 3243 bytes
-rw-r--r--app/javascript/images/mailer/icon_lock_open.pngbin387 -> 2498 bytes
-rw-r--r--app/javascript/images/mailer/icon_person_add.pngbin376 -> 2356 bytes
-rw-r--r--app/javascript/images/mailer/icon_reply.pngbin319 -> 2146 bytes
-rw-r--r--app/javascript/images/mailer/icon_warning.pngbin371 -> 0 bytes
-rw-r--r--app/javascript/images/mailer/logo.pngbin0 -> 1745 bytes
-rw-r--r--app/javascript/images/mailer/logo_full.pngbin2371 -> 0 bytes
-rw-r--r--app/javascript/images/mailer/logo_transparent.pngbin506 -> 0 bytes
-rw-r--r--app/javascript/images/mailer/wordmark.pngbin0 -> 8942 bytes
-rw-r--r--app/javascript/images/preview.jpgbin292252 -> 0 bytes
-rw-r--r--app/javascript/images/preview.pngbin0 -> 514463 bytes
-rw-r--r--app/javascript/packs/mailer.js2
-rw-r--r--app/javascript/styles/application.scss1
-rw-r--r--app/javascript/styles/mastodon/about.scss2
-rw-r--r--app/javascript/styles/mastodon/branding.scss3
-rw-r--r--app/javascript/styles/mastodon/components.scss1
-rw-r--r--app/javascript/styles/mastodon/containers.scss5
-rw-r--r--app/javascript/styles/mastodon/footer.scss8
-rw-r--r--app/javascript/styles/mastodon/variables.scss2
-rw-r--r--app/serializers/manifest_serializer.rb57
-rw-r--r--app/serializers/rest/instance_serializer.rb2
-rw-r--r--app/views/about/more.html.haml2
-rw-r--r--app/views/about/show.html.haml4
-rw-r--r--app/views/accounts/show.rss.ruby1
-rw-r--r--app/views/admin/custom_emojis/_custom_emoji.html.haml2
-rw-r--r--app/views/application/_sidebar.html.haml2
-rw-r--r--app/views/layouts/admin.html.haml4
-rwxr-xr-xapp/views/layouts/application.html.haml21
-rw-r--r--app/views/layouts/auth.html.haml2
-rw-r--r--app/views/layouts/embedded.html.haml2
-rw-r--r--app/views/layouts/mailer.html.haml4
-rw-r--r--app/views/layouts/public.html.haml4
-rw-r--r--app/views/shared/_og.html.haml2
-rw-r--r--app/views/tags/show.rss.ruby1
-rw-r--r--app/views/user_mailer/warning.html.haml2
-rw-r--r--config/locales/en.yml2
-rw-r--r--lib/assets/wordmark.dark.css1
-rw-r--r--lib/assets/wordmark.dark.pngbin0 -> 8942 bytes
-rw-r--r--lib/assets/wordmark.light.css1
-rw-r--r--lib/assets/wordmark.light.pngbin0 -> 8576 bytes
-rw-r--r--lib/tasks/branding.rake78
-rw-r--r--public/android-chrome-192x192.pngbin13534 -> 0 bytes
-rw-r--r--public/apple-touch-icon.pngbin4880 -> 0 bytes
-rw-r--r--public/badge.pngbin3342 -> 4248 bytes
-rw-r--r--public/browserconfig.xml9
-rw-r--r--public/favicon-dev.icobin9086 -> 0 bytes
-rw-r--r--public/favicon.icobin9086 -> 15086 bytes
-rw-r--r--public/mask-icon.svg1
-rw-r--r--public/mstile-150x150.pngbin4523 -> 0 bytes
-rw-r--r--public/shortcuts/direct.pngbin3045 -> 0 bytes
-rw-r--r--public/shortcuts/new-status.pngbin3031 -> 0 bytes
-rw-r--r--public/shortcuts/notifications.pngbin3067 -> 0 bytes
-rw-r--r--public/shortcuts/profile.pngbin4190 -> 0 bytes
-rw-r--r--spec/helpers/application_helper_spec.rb7
112 files changed, 257 insertions, 152 deletions
diff --git a/.rubocop.yml b/.rubocop.yml
index a76937426..9e3ff21f2 100644
--- a/.rubocop.yml
+++ b/.rubocop.yml
@@ -281,6 +281,9 @@ Style/RedundantRegexpEscape:
 Style/RedundantReturn:
   Enabled: true
 
+Style/RedundantBegin:
+  Enabled: false
+
 Style/RegexpLiteral:
   Enabled: false
 
diff --git a/README.md b/README.md
index 4b48e071d..eade19ef8 100644
--- a/README.md
+++ b/README.md
@@ -1,5 +1,8 @@
-![Mastodon](https://i.imgur.com/NhZc40l.png)
-========
+<h1><picture>
+  <source media="(prefers-color-scheme: dark)" srcset="./lib/assets/wordmark.dark.png?raw=true">
+  <source media="(prefers-color-scheme: light)" srcset="./lib/assets/wordmark.light.png?raw=true">
+  <img alt="Mastodon" src="./lib/asssets/wordmark.light.png?raw=true" height="34">
+</picture></h1>
 
 [![GitHub release](https://img.shields.io/github/release/mastodon/mastodon.svg)][releases]
 [![Build Status](https://img.shields.io/circleci/project/github/mastodon/mastodon.svg)][circleci]
@@ -35,7 +38,7 @@ Click below to **learn more** in a video:
 
 ## Features
 
-<img src="https://docs.joinmastodon.org/elephant.svg" align="right" width="30%" />
+<img src="/app/javascript/images/elephant_ui_working.svg?raw=true" align="right" width="30%" />
 
 ### No vendor lock-in: Fully interoperable with any conforming platform
 
diff --git a/app/helpers/accounts_helper.rb b/app/helpers/accounts_helper.rb
index 557f60f26..d37634964 100644
--- a/app/helpers/accounts_helper.rb
+++ b/app/helpers/accounts_helper.rb
@@ -23,20 +23,20 @@ module AccountsHelper
     if user_signed_in?
       if account.id == current_user.account_id
         link_to settings_profile_url, class: 'button logo-button' do
-          safe_join([svg_logo, t('settings.edit_profile')])
+          safe_join([logo_as_symbol, t('settings.edit_profile')])
         end
       elsif current_account.following?(account) || current_account.requested?(account)
         link_to account_unfollow_path(account), class: 'button logo-button button--destructive', data: { method: :post } do
-          safe_join([svg_logo, t('accounts.unfollow')])
+          safe_join([logo_as_symbol, t('accounts.unfollow')])
         end
       elsif !(account.memorial? || account.moved?)
         link_to account_follow_path(account), class: "button logo-button#{account.blocking?(current_account) ? ' disabled' : ''}", data: { method: :post } do
-          safe_join([svg_logo, t('accounts.follow')])
+          safe_join([logo_as_symbol, t('accounts.follow')])
         end
       end
     elsif !(account.memorial? || account.moved?)
       link_to account_remote_follow_path(account), class: 'button logo-button modal-button', target: '_new' do
-        safe_join([svg_logo, t('accounts.follow')])
+        safe_join([logo_as_symbol, t('accounts.follow')])
       end
     end
   end
@@ -99,12 +99,4 @@ module AccountsHelper
 
     [prepend_str, account.note].join(' · ')
   end
-
-  def svg_logo
-    content_tag(:svg, tag(:use, 'xlink:href' => '#mastodon-svg-logo'), 'viewBox' => '0 0 216.4144 232.00976')
-  end
-
-  def svg_logo_full
-    content_tag(:svg, tag(:use, 'xlink:href' => '#mastodon-svg-logo-full'), 'viewBox' => '0 0 713.35878 175.8678')
-  end
 end
diff --git a/app/helpers/application_helper.rb b/app/helpers/application_helper.rb
index 705cc2e3f..db33292c1 100644
--- a/app/helpers/application_helper.rb
+++ b/app/helpers/application_helper.rb
@@ -99,11 +99,6 @@ module ApplicationHelper
     end
   end
 
-  def favicon_path
-    env_suffix = Rails.env.production? ? '' : '-dev'
-    "/favicon#{env_suffix}.ico"
-  end
-
   def title
     Rails.env.production? ? site_title : "#{site_title} (Dev)"
   end
@@ -147,8 +142,8 @@ module ApplicationHelper
     end
   end
 
-  def custom_emoji_tag(custom_emoji, animate = true)
-    if animate
+  def custom_emoji_tag(custom_emoji)
+    if prefers_autoplay?
       image_tag(custom_emoji.image.url, class: 'emojione', alt: ":#{custom_emoji.shortcode}:")
     else
       image_tag(custom_emoji.image.url(:static), class: 'emojione custom-emoji', alt: ":#{custom_emoji.shortcode}", 'data-original' => full_asset_url(custom_emoji.image.url), 'data-static' => full_asset_url(custom_emoji.image.url(:static)))
@@ -198,7 +193,7 @@ module ApplicationHelper
 
   def quote_wrap(text, line_width: 80, break_sequence: "\n")
     text = word_wrap(text, line_width: line_width - 2, break_sequence: break_sequence)
-    text.split("\n").map { |line| '> ' + line }.join("\n")
+    text.split("\n").map { |line| "> #{line}" }.join("\n")
   end
 
   def render_initial_state
diff --git a/app/helpers/branding_helper.rb b/app/helpers/branding_helper.rb
new file mode 100644
index 000000000..c91661e56
--- /dev/null
+++ b/app/helpers/branding_helper.rb
@@ -0,0 +1,37 @@
+# frozen_string_literal: true
+
+module BrandingHelper
+  def logo_as_symbol(version = :icon)
+    case version
+    when :icon
+      _logo_as_symbol_icon
+    when :wordmark
+      _logo_as_symbol_wordmark
+    end
+  end
+
+  def _logo_as_symbol_wordmark
+    content_tag(:svg, tag(:use, href: '#logo-symbol-wordmark'), viewBox: '0 0 261 66', class: 'logo logo--wordmark')
+  end
+
+  def _logo_as_symbol_icon
+    content_tag(:svg, tag(:use, href: '#logo-symbol-icon'), viewBox: '0 0 79 75', class: 'logo logo--icon')
+  end
+
+  def render_logo
+    image_pack_tag('logo.svg', alt: 'Mastodon', class: 'logo logo--icon')
+  end
+
+  def render_symbol(version = :icon)
+    path = begin
+      case version
+      when :icon
+        'logo-symbol-icon.svg'
+      when :wordmark
+        'logo-symbol-wordmark.svg'
+      end
+    end
+
+    render(file: Rails.root.join('app', 'javascript', 'images', path)).html_safe # rubocop:disable Rails/OutputSafety
+  end
+end
diff --git a/app/javascript/icons/android-chrome-144x144.png b/app/javascript/icons/android-chrome-144x144.png
new file mode 100644
index 000000000..d282a6d3d
--- /dev/null
+++ b/app/javascript/icons/android-chrome-144x144.png
Binary files differdiff --git a/app/javascript/icons/android-chrome-192x192.png b/app/javascript/icons/android-chrome-192x192.png
new file mode 100644
index 000000000..d3f9959c5
--- /dev/null
+++ b/app/javascript/icons/android-chrome-192x192.png
Binary files differdiff --git a/app/javascript/icons/android-chrome-256x256.png b/app/javascript/icons/android-chrome-256x256.png
new file mode 100644
index 000000000..98ce6ffbb
--- /dev/null
+++ b/app/javascript/icons/android-chrome-256x256.png
Binary files differdiff --git a/app/javascript/icons/android-chrome-36x36.png b/app/javascript/icons/android-chrome-36x36.png
new file mode 100644
index 000000000..f8ffeeb76
--- /dev/null
+++ b/app/javascript/icons/android-chrome-36x36.png
Binary files differdiff --git a/app/javascript/icons/android-chrome-384x384.png b/app/javascript/icons/android-chrome-384x384.png
new file mode 100644
index 000000000..60b375354
--- /dev/null
+++ b/app/javascript/icons/android-chrome-384x384.png
Binary files differdiff --git a/app/javascript/icons/android-chrome-48x48.png b/app/javascript/icons/android-chrome-48x48.png
new file mode 100644
index 000000000..ce49448d4
--- /dev/null
+++ b/app/javascript/icons/android-chrome-48x48.png
Binary files differdiff --git a/app/javascript/icons/android-chrome-512x512.png b/app/javascript/icons/android-chrome-512x512.png
new file mode 100644
index 000000000..bccaada29
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Binary files differdiff --git a/app/javascript/icons/android-chrome-72x72.png b/app/javascript/icons/android-chrome-72x72.png
new file mode 100644
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Binary files differdiff --git a/app/javascript/icons/android-chrome-96x96.png b/app/javascript/icons/android-chrome-96x96.png
new file mode 100644
index 000000000..cd8f09ed4
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+++ b/app/javascript/icons/android-chrome-96x96.png
Binary files differdiff --git a/app/javascript/icons/apple-touch-icon-1024x1024.png b/app/javascript/icons/apple-touch-icon-1024x1024.png
new file mode 100644
index 000000000..b1f18f3e3
--- /dev/null
+++ b/app/javascript/icons/apple-touch-icon-1024x1024.png
Binary files differdiff --git a/app/javascript/icons/apple-touch-icon-114x114.png b/app/javascript/icons/apple-touch-icon-114x114.png
new file mode 100644
index 000000000..e13aaa87d
--- /dev/null
+++ b/app/javascript/icons/apple-touch-icon-114x114.png
Binary files differdiff --git a/app/javascript/icons/apple-touch-icon-120x120.png b/app/javascript/icons/apple-touch-icon-120x120.png
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index 000000000..aa63012b5
--- /dev/null
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new file mode 100644
index 000000000..d282a6d3d
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+++ b/app/javascript/icons/apple-touch-icon-144x144.png
Binary files differdiff --git a/app/javascript/icons/apple-touch-icon-152x152.png b/app/javascript/icons/apple-touch-icon-152x152.png
new file mode 100644
index 000000000..0dec7d63e
--- /dev/null
+++ b/app/javascript/icons/apple-touch-icon-152x152.png
Binary files differdiff --git a/app/javascript/icons/apple-touch-icon-167x167.png b/app/javascript/icons/apple-touch-icon-167x167.png
new file mode 100644
index 000000000..a622e1215
--- /dev/null
+++ b/app/javascript/icons/apple-touch-icon-167x167.png
Binary files differdiff --git a/app/javascript/icons/apple-touch-icon-180x180.png b/app/javascript/icons/apple-touch-icon-180x180.png
new file mode 100644
index 000000000..864046b56
--- /dev/null
+++ b/app/javascript/icons/apple-touch-icon-180x180.png
Binary files differdiff --git a/app/javascript/icons/apple-touch-icon-57x57.png b/app/javascript/icons/apple-touch-icon-57x57.png
new file mode 100644
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+++ b/app/javascript/icons/apple-touch-icon-57x57.png
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+++ b/app/javascript/icons/apple-touch-icon-72x72.png
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new file mode 100644
index 000000000..50e162891
--- /dev/null
+++ b/app/javascript/icons/apple-touch-icon-76x76.png
Binary files differdiff --git a/app/javascript/icons/favicon-16x16.png b/app/javascript/icons/favicon-16x16.png
new file mode 100644
index 000000000..e7037f4cf
--- /dev/null
+++ b/app/javascript/icons/favicon-16x16.png
Binary files differdiff --git a/app/javascript/icons/favicon-32x32.png b/app/javascript/icons/favicon-32x32.png
new file mode 100644
index 000000000..a91b02463
--- /dev/null
+++ b/app/javascript/icons/favicon-32x32.png
Binary files differdiff --git a/app/javascript/icons/favicon-48x48.png b/app/javascript/icons/favicon-48x48.png
new file mode 100644
index 000000000..d3721fbdd
--- /dev/null
+++ b/app/javascript/icons/favicon-48x48.png
Binary files differdiff --git a/app/javascript/images/app-icon.svg b/app/javascript/images/app-icon.svg
new file mode 100644
index 000000000..1035bd076
--- /dev/null
+++ b/app/javascript/images/app-icon.svg
@@ -0,0 +1,28 @@
+<svg width="130" height="130" viewBox="0 0 121 130" fill="none" xmlns="http://www.w3.org/2000/svg">
+<rect width="130" height="130" fill="url(#paint0_linear_2_2)" x="-4.5"/>
+<g filter="url(#filter0_di_2_2)">
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deleted file mode 100644
index 1087c4350..000000000
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deleted file mode 100644
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deleted file mode 100644
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deleted file mode 100644
index 3288b46d6..000000000
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deleted file mode 100644
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new file mode 100644
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new file mode 100644
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new file mode 100644
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new file mode 100644
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new file mode 100644
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new file mode 100644
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new file mode 100644
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new file mode 100644
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diff --git a/app/javascript/images/logo.svg b/app/javascript/images/logo.svg
index 034a9c221..6ffc988e5 100644
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0-19.165-3.69375-26.29875-11.2325M524.92126 83.663625c3.6375-3.99 5.455-9.015 5.455-15.075 0-6.06-1.8175-11.085-5.455-14.9275-3.63625-3.99125-8.25375-5.91125-13.84875-5.91125-5.59625 0-10.2125 1.92-13.98875 5.91125-3.63625 3.8425-5.45625 8.8675-5.45625 14.9275 0 6.06 1.82 11.085 5.45625 15.075 3.77625 3.8425 8.5325 5.76375 13.98875 5.76375 5.595 0 10.2125-1.92125 13.84875-5.76375m5.455-81.585h18.04625v103.46h-18.04625v-8.72125c-5.315 7.2425-12.87 10.79-22.66125 10.79-9.3725 0-17.485-3.695-24.2-11.23375-6.575-7.5375-9.9325-16.84875-9.9325-27.785 0-10.78875 3.3575-20.10125 9.9325-27.63875 6.715-7.5375 14.8275-11.38 24.2-11.38 9.79125 0 17.34625 3.5475 22.66125 10.78875v-38.28zM611.79626 83.2205c3.63625-3.84375 5.455-8.72125 5.455-14.6325 0-5.91125-1.81875-10.78875-5.455-14.63125-3.6375-3.84375-8.11375-5.76375-13.57-5.76375-5.455 0-9.9325 1.92-13.56875 5.76375-3.49875 3.99-5.31625 8.8675-5.31625 14.63125 0 5.765 1.8175 10.6425 5.31625 14.6325 3.63625 3.8425 8.11375 5.76375 13.56875 5.76375 5.45625 0 9.9325-1.92125 13.57-5.76375m-39.86875 13.15375c-7.135-7.5375-10.63125-16.70125-10.63125-27.78625 0-10.9375 3.49625-20.1 10.63125-27.6375 7.135-7.5375 15.9475-11.38 26.29875-11.38 10.3525 0 19.165 3.8425 26.3 11.38 7.135 7.5375 10.77125 16.84875 10.77125 27.6375 0 10.9375-3.63625 20.24875-10.77125 27.78625-7.135 7.53875-15.8075 11.2325-26.3 11.2325-10.49125 0-19.16375-3.69375-26.29875-11.2325M713.35876 60.163875v45.37375h-18.04625v-43.00875c0-4.8775-1.25875-8.5725-3.77625-11.38-2.37875-2.5125-5.73625-3.84375-10.0725-3.84375-10.2125 0-15.3875 6.06-15.3875 18.3275v39.905h-18.04625v-73.89875h18.04625v8.27625c4.33625-6.94625 11.19-10.345 20.84375-10.345 7.69375 0 13.98875 2.66 18.885 8.12875 5.035 5.46875 7.55375 12.85875 7.55375 22.465"/></symbol></svg>
diff --git a/app/javascript/images/logo_transparent.svg b/app/javascript/images/logo_transparent.svg
deleted file mode 100644
index a1e7b403e..000000000
--- a/app/javascript/images/logo_transparent.svg
+++ /dev/null
@@ -1 +0,0 @@
-<svg xmlns="http://www.w3.org/2000/svg"><symbol id="mastodon-svg-logo" viewBox="0 0 216.4144 232.00976"><path d="M107.86523 0C78.203984.2425 49.672422 3.4535937 33.044922 11.089844c0 0-32.97656262 14.752031-32.97656262 65.082031 0 11.525-.224375 25.306175.140625 39.919925 1.19750002 49.22 9.02375002 97.72843 54.53124962 109.77343 20.9825 5.55375 38.99711 6.71547 53.505856 5.91797 26.31125-1.45875 41.08203-9.38867 41.08203-9.38867l-.86914-19.08984s-18.80171 5.92758-39.91796 5.20508c-20.921254-.7175-43.006879-2.25516-46.390629-27.94141-.3125-2.25625-.46875-4.66938-.46875-7.20313 0 0 20.536953 5.0204 46.564449 6.21289 15.915.73001 30.8393-.93343 45.99805-2.74218 29.07-3.47125 54.38125-21.3818 57.5625-37.74805 5.0125-25.78125 4.59961-62.916015 4.59961-62.916015 0-50.33-32.97461-65.082031-32.97461-65.082031C166.80539 3.4535938 138.255.2425 108.59375 0h-.72852zM74.296875 39.326172c12.355 0 21.710234 4.749297 27.896485 14.248047l6.01367 10.080078 6.01563-10.080078c6.185-9.49875 15.54023-14.248047 27.89648-14.248047 10.6775 0 19.28156 3.753672 25.85156 11.076172 6.36875 7.3225 9.53907 17.218828 9.53907 29.673828v60.941408h-24.14454V81.869141c0-12.46875-5.24453-18.798829-15.73828-18.798829-11.6025 0-17.41797 7.508516-17.41797 22.353516v32.375002H96.207031V85.423828c0-14.845-5.815468-22.353515-17.417969-22.353516-10.49375 0-15.740234 6.330079-15.740234 18.798829v59.148439H38.904297V80.076172c0-12.455 3.171016-22.351328 9.541015-29.673828 6.568751-7.3225 15.172813-11.076172 25.851563-11.076172z" /></symbol></svg>
diff --git a/app/javascript/images/logo_transparent_white.svg b/app/javascript/images/logo_transparent_white.svg
deleted file mode 100644
index f061ffe4c..000000000
--- a/app/javascript/images/logo_transparent_white.svg
+++ /dev/null
@@ -1 +0,0 @@
-<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 216.4144 232.00976"><path d="M107.86523 0C78.203984.2425 49.672422 3.4535937 33.044922 11.089844c0 0-32.97656262 14.752031-32.97656262 65.082031 0 11.525-.224375 25.306175.140625 39.919925 1.19750002 49.22 9.02375002 97.72843 54.53124962 109.77343 20.9825 5.55375 38.99711 6.71547 53.505856 5.91797 26.31125-1.45875 41.08203-9.38867 41.08203-9.38867l-.86914-19.08984s-18.80171 5.92758-39.91796 5.20508c-20.921254-.7175-43.006879-2.25516-46.390629-27.94141-.3125-2.25625-.46875-4.66938-.46875-7.20313 0 0 20.536953 5.0204 46.564449 6.21289 15.915.73001 30.8393-.93343 45.99805-2.74218 29.07-3.47125 54.38125-21.3818 57.5625-37.74805 5.0125-25.78125 4.59961-62.916015 4.59961-62.916015 0-50.33-32.97461-65.082031-32.97461-65.082031C166.80539 3.4535938 138.255.2425 108.59375 0h-.72852zM74.296875 39.326172c12.355 0 21.710234 4.749297 27.896485 14.248047l6.01367 10.080078 6.01563-10.080078c6.185-9.49875 15.54023-14.248047 27.89648-14.248047 10.6775 0 19.28156 3.753672 25.85156 11.076172 6.36875 7.3225 9.53907 17.218828 9.53907 29.673828v60.941408h-24.14454V81.869141c0-12.46875-5.24453-18.798829-15.73828-18.798829-11.6025 0-17.41797 7.508516-17.41797 22.353516v32.375002H96.207031V85.423828c0-14.845-5.815468-22.353515-17.417969-22.353516-10.49375 0-15.740234 6.330079-15.740234 18.798829v59.148439H38.904297V80.076172c0-12.455 3.171016-22.351328 9.541015-29.673828 6.568751-7.3225 15.172813-11.076172 25.851563-11.076172z" fill="#fff"/></svg>
diff --git a/app/javascript/images/mailer/icon_cached.png b/app/javascript/images/mailer/icon_cached.png
index 5c993dbee..e94abb7ba 100644
--- a/app/javascript/images/mailer/icon_cached.png
+++ b/app/javascript/images/mailer/icon_cached.png
Binary files differdiff --git a/app/javascript/images/mailer/icon_done.png b/app/javascript/images/mailer/icon_done.png
index f7f95a0e8..472364de4 100644
--- a/app/javascript/images/mailer/icon_done.png
+++ b/app/javascript/images/mailer/icon_done.png
Binary files differdiff --git a/app/javascript/images/mailer/icon_email.png b/app/javascript/images/mailer/icon_email.png
index 13967009a..d8dfe161e 100644
--- a/app/javascript/images/mailer/icon_email.png
+++ b/app/javascript/images/mailer/icon_email.png
Binary files differdiff --git a/app/javascript/images/mailer/icon_file_download.png b/app/javascript/images/mailer/icon_file_download.png
index 3f7ac429b..24e424d3b 100644
--- a/app/javascript/images/mailer/icon_file_download.png
+++ b/app/javascript/images/mailer/icon_file_download.png
Binary files differdiff --git a/app/javascript/images/mailer/icon_flag.png b/app/javascript/images/mailer/icon_flag.png
new file mode 100644
index 000000000..0f14f45a8
--- /dev/null
+++ b/app/javascript/images/mailer/icon_flag.png
Binary files differdiff --git a/app/javascript/images/mailer/icon_grade.png b/app/javascript/images/mailer/icon_grade.png
index 8c212b7ee..7f371ab11 100644
--- a/app/javascript/images/mailer/icon_grade.png
+++ b/app/javascript/images/mailer/icon_grade.png
Binary files differdiff --git a/app/javascript/images/mailer/icon_lock_open.png b/app/javascript/images/mailer/icon_lock_open.png
index c854c3bdb..d11c36475 100644
--- a/app/javascript/images/mailer/icon_lock_open.png
+++ b/app/javascript/images/mailer/icon_lock_open.png
Binary files differdiff --git a/app/javascript/images/mailer/icon_person_add.png b/app/javascript/images/mailer/icon_person_add.png
index 6290a42ae..696eb7495 100644
--- a/app/javascript/images/mailer/icon_person_add.png
+++ b/app/javascript/images/mailer/icon_person_add.png
Binary files differdiff --git a/app/javascript/images/mailer/icon_reply.png b/app/javascript/images/mailer/icon_reply.png
index a70093356..51d92f845 100644
--- a/app/javascript/images/mailer/icon_reply.png
+++ b/app/javascript/images/mailer/icon_reply.png
Binary files differdiff --git a/app/javascript/images/mailer/icon_warning.png b/app/javascript/images/mailer/icon_warning.png
deleted file mode 100644
index 7baaac61c..000000000
--- a/app/javascript/images/mailer/icon_warning.png
+++ /dev/null
Binary files differdiff --git a/app/javascript/images/mailer/logo.png b/app/javascript/images/mailer/logo.png
new file mode 100644
index 000000000..54c8afd6a
--- /dev/null
+++ b/app/javascript/images/mailer/logo.png
Binary files differdiff --git a/app/javascript/images/mailer/logo_full.png b/app/javascript/images/mailer/logo_full.png
deleted file mode 100644
index 82d981fc6..000000000
--- a/app/javascript/images/mailer/logo_full.png
+++ /dev/null
Binary files differdiff --git a/app/javascript/images/mailer/logo_transparent.png b/app/javascript/images/mailer/logo_transparent.png
deleted file mode 100644
index 6dbcc2e8d..000000000
--- a/app/javascript/images/mailer/logo_transparent.png
+++ /dev/null
Binary files differdiff --git a/app/javascript/images/mailer/wordmark.png b/app/javascript/images/mailer/wordmark.png
new file mode 100644
index 000000000..f3d714d3a
--- /dev/null
+++ b/app/javascript/images/mailer/wordmark.png
Binary files differdiff --git a/app/javascript/images/preview.jpg b/app/javascript/images/preview.jpg
deleted file mode 100644
index ec2856748..000000000
--- a/app/javascript/images/preview.jpg
+++ /dev/null
Binary files differdiff --git a/app/javascript/images/preview.png b/app/javascript/images/preview.png
new file mode 100644
index 000000000..369bed4b6
--- /dev/null
+++ b/app/javascript/images/preview.png
Binary files differdiff --git a/app/javascript/packs/mailer.js b/app/javascript/packs/mailer.js
index 732fc1698..a4b6d5446 100644
--- a/app/javascript/packs/mailer.js
+++ b/app/javascript/packs/mailer.js
@@ -1 +1,3 @@
 require('../styles/mailer.scss');
+
+require.context('../icons');
diff --git a/app/javascript/styles/application.scss b/app/javascript/styles/application.scss
index cb65b9567..bbea06195 100644
--- a/app/javascript/styles/application.scss
+++ b/app/javascript/styles/application.scss
@@ -6,6 +6,7 @@
 
 @import 'mastodon/reset';
 @import 'mastodon/basics';
+@import 'mastodon/branding';
 @import 'mastodon/containers';
 @import 'mastodon/lists';
 @import 'mastodon/footer';
diff --git a/app/javascript/styles/mastodon/about.scss b/app/javascript/styles/mastodon/about.scss
index ac2fdb2c7..c82be742d 100644
--- a/app/javascript/styles/mastodon/about.scss
+++ b/app/javascript/styles/mastodon/about.scss
@@ -688,7 +688,7 @@ $small-breakpoint: 960px;
     align-items: center;
     padding: 50px;
 
-    svg {
+    .logo {
       fill: $primary-text-color;
       height: 52px;
     }
diff --git a/app/javascript/styles/mastodon/branding.scss b/app/javascript/styles/mastodon/branding.scss
new file mode 100644
index 000000000..d1bddc68b
--- /dev/null
+++ b/app/javascript/styles/mastodon/branding.scss
@@ -0,0 +1,3 @@
+.logo {
+  color: $primary-text-color;
+}
diff --git a/app/javascript/styles/mastodon/components.scss b/app/javascript/styles/mastodon/components.scss
index 401cf02ac..13474a003 100644
--- a/app/javascript/styles/mastodon/components.scss
+++ b/app/javascript/styles/mastodon/components.scss
@@ -2538,7 +2538,6 @@ a.account__display-name {
   padding: 40px;
 
   .logo {
-    fill: $primary-text-color;
     width: 50px;
     margin: 0 auto;
     margin-bottom: 40px;
diff --git a/app/javascript/styles/mastodon/containers.scss b/app/javascript/styles/mastodon/containers.scss
index 81459f5ba..23dbece6b 100644
--- a/app/javascript/styles/mastodon/containers.scss
+++ b/app/javascript/styles/mastodon/containers.scss
@@ -20,8 +20,7 @@
     justify-content: center;
     align-items: center;
 
-    svg {
-      fill: $primary-text-color;
+    .logo {
       height: 42px;
       margin-right: 10px;
     }
@@ -320,7 +319,7 @@
       display: block;
       padding: 15px;
 
-      svg {
+      .logo {
         display: block;
         height: 18px;
         width: auto;
diff --git a/app/javascript/styles/mastodon/footer.scss b/app/javascript/styles/mastodon/footer.scss
index 073ebda7e..0c3e42033 100644
--- a/app/javascript/styles/mastodon/footer.scss
+++ b/app/javascript/styles/mastodon/footer.scss
@@ -132,19 +132,19 @@
     }
 
     .brand {
-      svg {
+      .logo {
         display: block;
         height: 36px;
         width: auto;
         margin: 0 auto;
-        fill: lighten($ui-base-color, 34%);
+        color: lighten($ui-base-color, 34%);
       }
 
       &:hover,
       &:focus,
       &:active {
-        svg {
-          fill: lighten($ui-base-color, 38%);
+        .logo {
+          color: lighten($ui-base-color, 38%);
         }
       }
     }
diff --git a/app/javascript/styles/mastodon/variables.scss b/app/javascript/styles/mastodon/variables.scss
index 47d7e6f87..544f33ebf 100644
--- a/app/javascript/styles/mastodon/variables.scss
+++ b/app/javascript/styles/mastodon/variables.scss
@@ -12,7 +12,7 @@ $red-bookmark: $warning-red;
 $classic-base-color: #282c37;         // Midnight Express
 $classic-primary-color: #9baec8;      // Echo Blue
 $classic-secondary-color: #d9e1e8;    // Pattens Blue
-$classic-highlight-color: #2b90d9;    // Summer Sky
+$classic-highlight-color: #6364ff;    // Brand purple
 
 // Variables for defaults in UI
 $base-shadow-color: $black !default;
diff --git a/app/serializers/manifest_serializer.rb b/app/serializers/manifest_serializer.rb
index ad05fdf6b..9827323a8 100644
--- a/app/serializers/manifest_serializer.rb
+++ b/app/serializers/manifest_serializer.rb
@@ -4,7 +4,19 @@ class ManifestSerializer < ActiveModel::Serializer
   include RoutingHelper
   include ActionView::Helpers::TextHelper
 
-  attributes :name, :short_name, :description,
+  ICON_SIZES = %w(
+    36
+    48
+    72
+    96
+    144
+    192
+    256
+    384
+    512
+  ).freeze
+
+  attributes :name, :short_name,
              :icons, :theme_color, :background_color,
              :display, :start_url, :scope,
              :share_target, :shortcuts
@@ -17,22 +29,18 @@ class ManifestSerializer < ActiveModel::Serializer
     object.site_title
   end
 
-  def description
-    strip_tags(object.site_short_description.presence || I18n.t('about.about_mastodon_html'))
-  end
-
   def icons
-    [
+    ICON_SIZES.map do |size|
       {
-        src: '/android-chrome-192x192.png',
-        sizes: '192x192',
+        src: full_pack_url("media/icons/android-chrome-#{size}x#{size}.png"),
+        sizes: "#{size}x#{size}",
         type: 'image/png',
-      },
-    ]
+      }
+    end
   end
 
   def theme_color
-    '#282c37'
+    '#6364FF'
   end
 
   def background_color
@@ -68,37 +76,12 @@ class ManifestSerializer < ActiveModel::Serializer
   def shortcuts
     [
       {
-        name: 'New toot',
+        name: 'Compose new post',
         url: '/web/publish',
-        icons: [
-          {
-            src: '/shortcuts/new-status.png',
-            type: 'image/png',
-            sizes: '192x192',
-          },
-        ],
       },
       {
         name: 'Notifications',
         url: '/web/notifications',
-        icons: [
-          {
-            src: '/shortcuts/notifications.png',
-            type: 'image/png',
-            sizes: '192x192',
-          },
-        ],
-      },
-      {
-        name: 'Direct messages',
-        url: '/web/conversations',
-        icons: [
-          {
-            src: '/shortcuts/direct.png',
-            type: 'image/png',
-            sizes: '192x192',
-          },
-        ],
       },
     ]
   end
diff --git a/app/serializers/rest/instance_serializer.rb b/app/serializers/rest/instance_serializer.rb
index 0dc44b623..f5dec0dac 100644
--- a/app/serializers/rest/instance_serializer.rb
+++ b/app/serializers/rest/instance_serializer.rb
@@ -39,7 +39,7 @@ class REST::InstanceSerializer < ActiveModel::Serializer
   end
 
   def thumbnail
-    instance_presenter.thumbnail ? full_asset_url(instance_presenter.thumbnail.file.url) : full_pack_url('media/images/preview.jpg')
+    instance_presenter.thumbnail ? full_asset_url(instance_presenter.thumbnail.file.url) : full_pack_url('media/images/preview.png')
   end
 
   def stats
diff --git a/app/views/about/more.html.haml b/app/views/about/more.html.haml
index f4429622c..3b48afc0c 100644
--- a/app/views/about/more.html.haml
+++ b/app/views/about/more.html.haml
@@ -9,7 +9,7 @@
   .column-0
     .public-account-header.public-account-header--no-bar
       .public-account-header__image
-        = image_tag @instance_presenter.hero&.file&.url || @instance_presenter.thumbnail&.file&.url || asset_pack_path('media/images/preview.jpg'), alt: @instance_presenter.site_title, class: 'parallax'
+        = image_tag @instance_presenter.hero&.file&.url || @instance_presenter.thumbnail&.file&.url || asset_pack_path('media/images/preview.png'), alt: @instance_presenter.site_title, class: 'parallax'
 
   .column-1
     .landing-page__call-to-action{ dir: 'ltr' }
diff --git a/app/views/about/show.html.haml b/app/views/about/show.html.haml
index 321440096..fb292941b 100644
--- a/app/views/about/show.html.haml
+++ b/app/views/about/show.html.haml
@@ -8,7 +8,7 @@
 .landing
   .landing__brand
     = link_to root_url, class: 'brand' do
-      = svg_logo_full
+      = logo_as_symbol(:wordmark)
       %span.brand__tagline=t 'about.tagline'
 
   .landing__grid
@@ -53,7 +53,7 @@
 
       .hero-widget
         .hero-widget__img
-          = image_tag @instance_presenter.hero&.file&.url || @instance_presenter.thumbnail&.file&.url || asset_pack_path('media/images/preview.jpg'), alt: @instance_presenter.site_title
+          = image_tag @instance_presenter.hero&.file&.url || @instance_presenter.thumbnail&.file&.url || asset_pack_path('media/images/preview.png'), alt: @instance_presenter.site_title
 
         .hero-widget__text
           %p
diff --git a/app/views/accounts/show.rss.ruby b/app/views/accounts/show.rss.ruby
index 73c1c51e0..5e1c3a518 100644
--- a/app/views/accounts/show.rss.ruby
+++ b/app/views/accounts/show.rss.ruby
@@ -5,7 +5,6 @@ RSS::Builder.build do |doc|
   doc.image(full_asset_url(@account.avatar.url(:original)), display_name(@account), params[:tag].present? ? short_account_tag_url(@account, params[:tag]) : short_account_url(@account))
   doc.last_build_date(@statuses.first.created_at) if @statuses.any?
   doc.icon(full_asset_url(@account.avatar.url(:original)))
-  doc.logo(full_pack_url('media/images/logo_transparent_white.svg'))
   doc.generator("Mastodon v#{Mastodon::Version.to_s}")
 
   @statuses.each do |status|
diff --git a/app/views/admin/custom_emojis/_custom_emoji.html.haml b/app/views/admin/custom_emojis/_custom_emoji.html.haml
index 41f3975cf..8d34d38e5 100644
--- a/app/views/admin/custom_emojis/_custom_emoji.html.haml
+++ b/app/views/admin/custom_emojis/_custom_emoji.html.haml
@@ -3,7 +3,7 @@
     = f.check_box :custom_emoji_ids, { multiple: true, include_hidden: false }, custom_emoji.id
   .batch-table__row__content.batch-table__row__content--with-image
     .batch-table__row__content__image
-      = custom_emoji_tag(custom_emoji, current_account&.user&.setting_auto_play_gif)
+      = custom_emoji_tag(custom_emoji)
 
     .batch-table__row__content__text
       %samp= ":#{custom_emoji.shortcode}:"
diff --git a/app/views/application/_sidebar.html.haml b/app/views/application/_sidebar.html.haml
index e97c493fe..0a952add0 100644
--- a/app/views/application/_sidebar.html.haml
+++ b/app/views/application/_sidebar.html.haml
@@ -1,6 +1,6 @@
 .hero-widget
   .hero-widget__img
-    = image_tag @instance_presenter.hero&.file&.url || @instance_presenter.thumbnail&.file&.url || asset_pack_path('media/images/preview.jpg'), alt: @instance_presenter.site_title
+    = image_tag @instance_presenter.hero&.file&.url || @instance_presenter.thumbnail&.file&.url || asset_pack_path('media/images/preview.png'), alt: @instance_presenter.site_title
 
   .hero-widget__text
     %p= @instance_presenter.site_short_description.html_safe.presence || t('about.about_mastodon_html')
diff --git a/app/views/layouts/admin.html.haml b/app/views/layouts/admin.html.haml
index 0f6433781..e577b9803 100644
--- a/app/views/layouts/admin.html.haml
+++ b/app/views/layouts/admin.html.haml
@@ -8,12 +8,12 @@
       .sidebar-wrapper__inner
         .sidebar
           = link_to root_path do
-            = image_pack_tag 'logo.svg', class: 'logo', alt: 'Mastodon'
+            = render_logo
 
           .sidebar__toggle
             .sidebar__toggle__logo
               = link_to root_path do
-                = svg_logo_full
+                = logo_as_symbol(:wordmark)
 
             = link_to '#', class: 'sidebar__toggle__icon' do
               = fa_icon 'bars'
diff --git a/app/views/layouts/application.html.haml b/app/views/layouts/application.html.haml
index f5a963e00..1501c2b97 100755
--- a/app/views/layouts/application.html.haml
+++ b/app/views/layouts/application.html.haml
@@ -11,12 +11,17 @@
     - if storage_host?
       %link{ rel: 'dns-prefetch', href: storage_host }/
 
-    %link{ rel: 'icon', href: favicon_path, type: 'image/x-icon' }/
-    %link{ rel: 'apple-touch-icon', sizes: '180x180', href: '/apple-touch-icon.png' }/
-    %link{ rel: 'mask-icon', href: '/mask-icon.svg', color: '#2B90D9' }/
-    %link{ rel: 'manifest', href: '/manifest.json' }/
-    %meta{ name: 'msapplication-config', content: '/browserconfig.xml' }/
-    %meta{ name: 'theme-color', content: '#282c37' }/
+    %link{ rel: 'icon', href: '/favicon.ico', type: 'image/x-icon' }/
+
+    - %w(16 32 48).each do |size|
+      %link{ rel: 'icon', sizes: "#{size}x#{size}", href: asset_pack_path("media/icons/favicon-#{size}x#{size}.png"), type: 'image/png' }/
+
+    - %w(57 60 72 76 114 120 144 152 167 180 1024).each do |size|
+      %link{ rel: 'apple-touch-icon', sizes: "#{size}x#{size}", href: asset_pack_path("media/icons/apple-touch-icon-#{size}x#{size}.png") }/
+
+    %link{ rel: 'mask-icon', href: asset_pack_path('media/images/logo-symbol-icon.svg'), color: '#6364FF' }/
+    %link{ rel: 'manifest', href: manifest_path(format: :json) }/
+    %meta{ name: 'theme-color', content: '#6364FF' }/
     %meta{ name: 'apple-mobile-web-app-capable', content: 'yes' }/
 
     %title= content_for?(:page_title) ? safe_join([yield(:page_title).chomp.html_safe, title], ' - ') : title
@@ -39,5 +44,5 @@
     = content_for?(:content) ? yield(:content) : yield
 
     .logo-resources
-      = raw render file: Rails.root.join('app', 'javascript', 'images', 'logo_transparent.svg')
-      = raw render file: Rails.root.join('app', 'javascript', 'images', 'logo_full.svg')
+      = render_symbol :icon
+      = render_symbol :wordmark
diff --git a/app/views/layouts/auth.html.haml b/app/views/layouts/auth.html.haml
index 0ea3bbe3b..6096eada4 100644
--- a/app/views/layouts/auth.html.haml
+++ b/app/views/layouts/auth.html.haml
@@ -6,7 +6,7 @@
     .logo-container
       %h1
         = link_to root_path do
-          = svg_logo_full
+          = logo_as_symbol(:wordmark)
 
     .form-container
       = render 'flashes'
diff --git a/app/views/layouts/embedded.html.haml b/app/views/layouts/embedded.html.haml
index 719c21a9a..6c6730ef2 100644
--- a/app/views/layouts/embedded.html.haml
+++ b/app/views/layouts/embedded.html.haml
@@ -21,4 +21,4 @@
     = yield
 
     .logo-resources
-      = raw render file: Rails.root.join('app', 'javascript', 'images', 'logo_transparent.svg')
+      = render_symbol :icon
diff --git a/app/views/layouts/mailer.html.haml b/app/views/layouts/mailer.html.haml
index 343bcb265..f26de8d99 100644
--- a/app/views/layouts/mailer.html.haml
+++ b/app/views/layouts/mailer.html.haml
@@ -24,7 +24,7 @@
                               %tr
                                 %td.column-cell
                                   = link_to root_url do
-                                    = image_tag full_pack_url('media/images/mailer/logo_full.png'), alt: 'Mastodon', height: 34, class: 'logo'
+                                    = image_tag full_pack_url('media/images/mailer/wordmark.png'), alt: 'Mastodon', height: 34, class: 'logo'
 
     = yield
 
@@ -49,4 +49,4 @@
                                 %p= link_to t('application_mailer.notification_preferences'), settings_preferences_notifications_url
                               %td.column-cell.text-right
                                 = link_to root_url do
-                                  = image_tag full_pack_url('media/images/mailer/logo_transparent.png'), alt: 'Mastodon', height: 24
+                                  = image_tag full_pack_url('media/images/mailer/logo.png'), alt: 'Mastodon', height: 24
diff --git a/app/views/layouts/public.html.haml b/app/views/layouts/public.html.haml
index 3a9ca7ed7..83640de1a 100644
--- a/app/views/layouts/public.html.haml
+++ b/app/views/layouts/public.html.haml
@@ -9,7 +9,7 @@
         %nav.header
           .nav-left
             = link_to root_url, class: 'brand' do
-              = svg_logo_full
+              = logo_as_symbol(:wordmark)
 
             - unless whitelist_mode?
               = link_to t('directories.directory'), explore_path, class: 'nav-link optional' if Setting.profile_directory
@@ -42,7 +42,7 @@
               %li= link_to t('about.api'), 'https://docs.joinmastodon.org/client/intro/'
           .column-2
             %h4= link_to t('about.what_is_mastodon'), 'https://joinmastodon.org/'
-            = link_to svg_logo, root_url, class: 'brand'
+            = link_to logo_as_symbol, root_url, class: 'brand'
           .column-3
             %h4= site_hostname
             %ul
diff --git a/app/views/shared/_og.html.haml b/app/views/shared/_og.html.haml
index c8f12974e..7feae1b8b 100644
--- a/app/views/shared/_og.html.haml
+++ b/app/views/shared/_og.html.haml
@@ -8,7 +8,7 @@
 = opengraph 'og:type', 'website'
 = opengraph 'og:title', @instance_presenter.site_title
 = opengraph 'og:description', description
-= opengraph 'og:image', full_asset_url(thumbnail&.file&.url || asset_pack_path('media/images/preview.jpg', protocol: :request))
+= opengraph 'og:image', full_asset_url(thumbnail&.file&.url || asset_pack_path('media/images/preview.png', protocol: :request))
 = opengraph 'og:image:width', thumbnail ? thumbnail.meta['width'] : '1200'
 = opengraph 'og:image:height', thumbnail ? thumbnail.meta['height'] : '630'
 = opengraph 'twitter:card', 'summary_large_image'
diff --git a/app/views/tags/show.rss.ruby b/app/views/tags/show.rss.ruby
index f4481b81c..12f560904 100644
--- a/app/views/tags/show.rss.ruby
+++ b/app/views/tags/show.rss.ruby
@@ -3,7 +3,6 @@ RSS::Builder.build do |doc|
   doc.description(I18n.t('rss.descriptions.tag', hashtag: @tag.name))
   doc.link(tag_url(@tag))
   doc.last_build_date(@statuses.first.created_at) if @statuses.any?
-  doc.logo(full_pack_url('media/images/logo_transparent_white.svg'))
   doc.generator("Mastodon v#{Mastodon::Version.to_s}")
 
   @statuses.each do |status|
diff --git a/app/views/user_mailer/warning.html.haml b/app/views/user_mailer/warning.html.haml
index fff61fa90..b9422e950 100644
--- a/app/views/user_mailer/warning.html.haml
+++ b/app/views/user_mailer/warning.html.haml
@@ -17,7 +17,7 @@
                                 %tbody
                                   %tr
                                     %td
-                                      = image_tag full_pack_url('media/images/mailer/icon_warning.png'), alt: ''
+                                      = image_tag full_pack_url('media/images/mailer/icon_flag.png'), alt: ''
 
                               %h1= t "user_mailer.warning.title.#{@warning.action}"
 
diff --git a/config/locales/en.yml b/config/locales/en.yml
index b73b352c7..cedcc9361 100644
--- a/config/locales/en.yml
+++ b/config/locales/en.yml
@@ -38,7 +38,7 @@ en:
       one: post
       other: posts
     status_count_before: Who published
-    tagline: Follow friends and discover new ones
+    tagline: Decentralized social network
     terms: Terms of service
     unavailable_content: Moderated servers
     unavailable_content_description:
diff --git a/lib/assets/wordmark.dark.css b/lib/assets/wordmark.dark.css
new file mode 100644
index 000000000..d87069178
--- /dev/null
+++ b/lib/assets/wordmark.dark.css
@@ -0,0 +1 @@
+// Not needed
diff --git a/lib/assets/wordmark.dark.png b/lib/assets/wordmark.dark.png
new file mode 100644
index 000000000..f3d714d3a
--- /dev/null
+++ b/lib/assets/wordmark.dark.png
Binary files differdiff --git a/lib/assets/wordmark.light.css b/lib/assets/wordmark.light.css
new file mode 100644
index 000000000..9a601f972
--- /dev/null
+++ b/lib/assets/wordmark.light.css
@@ -0,0 +1 @@
+use { color: #000 !important; }
diff --git a/lib/assets/wordmark.light.png b/lib/assets/wordmark.light.png
new file mode 100644
index 000000000..50bbb6bd3
--- /dev/null
+++ b/lib/assets/wordmark.light.png
Binary files differdiff --git a/lib/tasks/branding.rake b/lib/tasks/branding.rake
new file mode 100644
index 000000000..d513465ed
--- /dev/null
+++ b/lib/tasks/branding.rake
@@ -0,0 +1,78 @@
+namespace :branding do
+  desc 'Generate necessary graphic assets for branding from source SVG files'
+  task generate: :environment do
+    Rake::Task['branding:generate_app_icons'].invoke
+    Rake::Task['branding:generate_app_badge'].invoke
+    Rake::Task['branding:generate_github_assets'].invoke
+    Rake::Task['branding:generate_mailer_assets'].invoke
+  end
+
+  desc 'Generate PNG icons and logos for e-mail templates'
+  task generate_mailer_assets: :environment do
+    rsvg_convert = Terrapin::CommandLine.new('rsvg-convert', '-w :w -h :h :input -o :output')
+    output_dest  = Rails.root.join('app', 'javascript', 'images', 'mailer')
+
+    # Displayed size is 64px, at 3x it's 192px
+    Dir[Rails.root.join('app', 'javascript', 'images', 'icons', '*.svg')].each do |path|
+      rsvg_convert.run(input: path, w: 192, h: 192, output: output_dest.join("#{File.basename(path, '.svg')}.png"))
+    end
+
+    # Displayed size is 34px, at 3x it's 102px
+    rsvg_convert.run(input: Rails.root.join('app', 'javascript', 'images', 'logo-symbol-wordmark.svg'), w: (102 * (261.0 / 66)).ceil, h: 102, output: output_dest.join('wordmark.png'))
+
+    # Displayed size is 24px, at 3x it's 72px
+    rsvg_convert.run(input: Rails.root.join('app', 'javascript', 'images', 'logo-symbol-icon.svg'), w: (72 * (79.0 / 75)).ceil, h: 72, output: output_dest.join('logo.png'))
+  end
+
+  desc 'Generate light/dark logotypes for GitHub'
+  task generate_github_assets: :environment do
+    rsvg_convert = Terrapin::CommandLine.new('rsvg-convert', '--stylesheet :stylesheet -w :w -h :h :input -o :output')
+    output_dest  = Rails.root.join('lib', 'assets')
+
+    rsvg_convert.run(stylesheet: Rails.root.join('lib', 'assets', 'wordmark.dark.css'), input: Rails.root.join('app', 'javascript', 'images', 'logo-symbol-wordmark.svg'), w: (102 * (261.0 / 66)).ceil, h: 102, output: output_dest.join('wordmark.dark.png'))
+    rsvg_convert.run(stylesheet: Rails.root.join('lib', 'assets', 'wordmark.light.css'), input: Rails.root.join('app', 'javascript', 'images', 'logo-symbol-wordmark.svg'), w: (102 * (261.0 / 66)).ceil, h: 102, output: output_dest.join('wordmark.light.png'))
+  end
+
+  desc 'Generate favicons and app icons from SVG source files'
+  task generate_app_icons: :environment do
+    favicon_source  = Rails.root.join('app', 'javascript', 'images', 'logo.svg')
+    app_icon_source = Rails.root.join('app', 'javascript', 'images', 'app-icon.svg')
+    output_dest     = Rails.root.join('app', 'javascript', 'icons')
+
+    rsvg_convert = Terrapin::CommandLine.new('rsvg-convert', '-w :size -h :size :input -o :output')
+    convert = Terrapin::CommandLine.new('convert', ':input :output')
+
+    favicon_sizes      = [16, 32, 48]
+    apple_icon_sizes   = [57, 60, 72, 76, 114, 120, 144, 152, 167, 180, 1024]
+    android_icon_sizes = [36, 48, 72, 96, 144, 192, 256, 384, 512]
+
+    favicons = []
+
+    favicon_sizes.each do |size|
+      output_path = output_dest.join("favicon-#{size}x#{size}.png")
+      favicons << output_path
+      rsvg_convert.run(size: size, input: favicon_source, output: output_path)
+    end
+
+    convert.run(input: favicons, output: Rails.root.join('public', 'favicon.ico'))
+
+    apple_icon_sizes.each do |size|
+      rsvg_convert.run(size: size, input: app_icon_source, output: output_dest.join("apple-touch-icon-#{size}x#{size}.png"))
+    end
+
+    android_icon_sizes.each do |size|
+      rsvg_convert.run(size: size, input: app_icon_source, output: output_dest.join("android-chrome-#{size}x#{size}.png"))
+    end
+  end
+
+  desc 'Generate badge icon from SVG source files'
+  task generate_app_badge: :environment do
+    rsvg_convert = Terrapin::CommandLine.new('rsvg-convert', '--stylesheet :stylesheet -w :w -h :h :input -o :output')
+    badge_source = Rails.root.join('app', 'javascript', 'images', 'logo-symbol-icon.svg')
+    source_ratio = 79.0 / 75
+    output_dest  = Rails.root.join('public')
+    stylesheet   = Rails.root.join('lib', 'assets', 'wordmark.light.css')
+
+    rsvg_convert.run(stylesheet: stylesheet, input: badge_source, w: (192 * source_ratio).ceil, h: 192, output: output_dest.join('badge.png'))
+  end
+end
diff --git a/public/android-chrome-192x192.png b/public/android-chrome-192x192.png
deleted file mode 100644
index 7a99a1964..000000000
--- a/public/android-chrome-192x192.png
+++ /dev/null
Binary files differdiff --git a/public/apple-touch-icon.png b/public/apple-touch-icon.png
deleted file mode 100644
index b12aa55a3..000000000
--- a/public/apple-touch-icon.png
+++ /dev/null
Binary files differdiff --git a/public/badge.png b/public/badge.png
index c3e99ddd4..0449e9292 100644
--- a/public/badge.png
+++ b/public/badge.png
Binary files differdiff --git a/public/browserconfig.xml b/public/browserconfig.xml
deleted file mode 100644
index 7fdab5058..000000000
--- a/public/browserconfig.xml
+++ /dev/null
@@ -1,9 +0,0 @@
-<?xml version="1.0" encoding="utf-8"?>
-<browserconfig>
-  <msapplication>
-    <tile>
-      <square150x150logo src="/mstile-150x150.png"/>
-      <TileColor>#282c37</TileColor>
-    </tile>
-  </msapplication>
-</browserconfig>
diff --git a/public/favicon-dev.ico b/public/favicon-dev.ico
deleted file mode 100644
index 383604406..000000000
--- a/public/favicon-dev.ico
+++ /dev/null
Binary files differdiff --git a/public/favicon.ico b/public/favicon.ico
index 79000c9cc..ccccbfc1c 100644
--- a/public/favicon.ico
+++ b/public/favicon.ico
Binary files differdiff --git a/public/mask-icon.svg b/public/mask-icon.svg
deleted file mode 100644
index f91ff5067..000000000
--- a/public/mask-icon.svg
+++ /dev/null
@@ -1 +0,0 @@
-<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 94.023018 100.80365" height="28.44903mm" width="26.535385mm"><path d="M72.57077 49.00625c-3.9125 0-7.085-3.1825-7.085-7.095 0-3.91125 3.1725-7.09375 7.085-7.09375 3.92125 0 7.09375 3.1825 7.09375 7.09375 0 3.9125-3.1725 7.095-7.09375 7.095m-25.55875 0c-3.9225 0-7.095-3.1825-7.095-7.095 0-3.91125 3.1725-7.09375 7.095-7.09375 3.91125 0 7.09375 3.1825 7.09375 7.09375 0 3.9125-3.1825 7.095-7.09375 7.095m-25.57 0c-3.91125 0-7.08375-3.1825-7.08375-7.095 0-3.91125 3.1725-7.09375 7.08375-7.09375 3.92125 0 7.09375 3.1825 7.09375 7.09375 0 3.9125-3.1725 7.095-7.09375 7.095m72.5775-15.905c0-21.86625-14.32375-28.27375-14.32375-28.27375-7.23-3.31875-19.63-4.7125-32.5175-4.8275h-.3125c-12.88875.115-25.28875 1.50875-32.5075 4.8275 0 0-14.32375 6.4075-14.32375 28.27375 0 5.00375-.105 10.995.05125 17.34C.60577 71.83 4.00702 92.905 23.78327 98.1375c9.1125 2.4125 16.945 2.9125 23.24875 2.56875 11.4225-.63375 17.84-4.07625 17.84-4.07625l-.37375-8.3025s-8.16625 2.58-17.34125 2.2675c-9.09125-.3125-18.6825-.9775-20.16-12.13875-.135-.97875-.1975-2.02875-.1975-3.13125 0 0 8.915 2.185 20.2325 2.69375 6.9075.3225 13.39875-.39375 19.98375-1.185 12.6275-1.50875 23.62375-9.29 25.0075-16.405 2.17375-11.1925 1.99625-27.3275 1.99625-27.3275" fill="#000"/></svg>
diff --git a/public/mstile-150x150.png b/public/mstile-150x150.png
deleted file mode 100644
index a4994062d..000000000
--- a/public/mstile-150x150.png
+++ /dev/null
Binary files differdiff --git a/public/shortcuts/direct.png b/public/shortcuts/direct.png
deleted file mode 100644
index e8772c00e..000000000
--- a/public/shortcuts/direct.png
+++ /dev/null
Binary files differdiff --git a/public/shortcuts/new-status.png b/public/shortcuts/new-status.png
deleted file mode 100644
index b7095f3c4..000000000
--- a/public/shortcuts/new-status.png
+++ /dev/null
Binary files differdiff --git a/public/shortcuts/notifications.png b/public/shortcuts/notifications.png
deleted file mode 100644
index 6b9d45718..000000000
--- a/public/shortcuts/notifications.png
+++ /dev/null
Binary files differdiff --git a/public/shortcuts/profile.png b/public/shortcuts/profile.png
deleted file mode 100644
index 0b3bf517d..000000000
--- a/public/shortcuts/profile.png
+++ /dev/null
Binary files differdiff --git a/spec/helpers/application_helper_spec.rb b/spec/helpers/application_helper_spec.rb
index b9d38d8c6..20ee32aa0 100644
--- a/spec/helpers/application_helper_spec.rb
+++ b/spec/helpers/application_helper_spec.rb
@@ -59,13 +59,6 @@ describe ApplicationHelper do
     end
   end
 
-  describe 'favicon_path' do
-    it 'returns /favicon.ico on production environment' do
-      expect(Rails.env).to receive(:production?).and_return(true)
-      expect(helper.favicon_path).to eq '/favicon.ico'
-    end
-  end
-
   describe 'open_registrations?' do
     it 'returns true when open for registrations' do
       without_partial_double_verification do